Fractional Marketing Leadership & B2B Growth Consulting
DATA-DRIVEN MARKETING
Achieve sustainable growth for your startup or technology-enabled business. Whether you need a Fractional Marketing Leader, a Growth Advisor, or a Go-To-Market Consultant, I can help you maximize marketing returns and hit business goals.
HI! I’M SO GLAD YOU’RE HERE.
My name is Brenna. I have spent over a decade navigating the world of marketing, supporting businesses in taking smart approaches to growth. I’ve been in your shoes and know your time is stretched thin and resources are limited. You want to work with a partner who gets it, can pivot when needed, and supports your team. Growing companies need marketing leadership, and I have the knowledge and experience to not only craft the strategy but also ensure its execution. Book an intro conversation here - no strings attached!
Strategy and action, it’s a beautiful thing.
From advisory support to marketing operations and go-to-market strategy, I help startups and B2B tech businesses refine (or kick-start!) their marketing engine. I like to operate in what I call the “sweet spot” bridging strategy and execution, so whether you need help looking big picture or support implementing a CRM - I have you covered and will ensure you and your team are set for success. Here are a few specific ways we can work together:
Growth Advisory
Are you looking for consistent, dedicated senior marketing leadership without the expense of a full-time hire? Get the expertise and guidance you need. Whether you require support for an internal junior team, struggled with past marketing initiatives, or need to establish marketing foundations, I can ensure you are getting the most out of your marketing investments. With a strong focus on the customer journey, I work to ensure your marketing efforts drive engagement and accelerate sales. I prioritize strategy over tactics, ensuring that your marketing activities are aligned with your overall business objectives.
Go-to-Market Strategy
Preparing for growth requires a comprehensive plan. I will work closely with your team to develop a robust go-to-market strategy that aligns with your business goals. By analyzing your performance metrics and identifying areas for improvement, I can help you optimize your marketing efforts for maximum impact. From inbound lead generation through to lead nurture and deal close I’ll make sure your team has a clear roadmap.
Marketing Operations
To achieve optimal marketing efficiency, it's crucial to assess and optimize your tech stack and marketing-to-sales workflow. Let me help ensure your business is set for success: Examples include:
Tech Stack Assessment: I assess your marketing technology stack to ensure it aligns with your business goals and identify opportunities for optimization.
Sales Enablement: Implement HubSpot to empower your sales team, streamline processes, and maximize conversion rates.
READY TO GET THE SUPPORT YOUR BUSINESS NEEDS?